If you have no social presence, you simply cannot gain rank as
quickly or solidly in the SERPs as you can if you have a strong
presence. So, how do you optimize for social and SEO? The first step is
getting into the right mindset.
Tactic 1: Know Your Business Model Backwards and Forwards
Our first method comes from one of the most credible optimization sources on the net: Search Engine Watch. If any company knows the importance of this tactic, it’s SEW. Knowing your business model sounds like a no-brainer, but too many businesses make this rookie mistake. They fail to sit down and focus on their main goals. Your goals will influence every aspect of optimization. So take a minute and answer these questions honestly:
Balance is everything. Yes, it is important to optimize your web pages and media. TopRankBlog.com says you need to optimize your topics and specific keywords based on what customers are actually searching for, but you also need to make social sharing compelling and simple. How? Let’s take a look:
Search engines are tasked with supplying users with the most relevant and high quality websites and content that meets their search criteria. According to Search Engine Watch, engines determine which sites meet quality and relevancy requirements by weighing four primary criteria:
Your website content should have built-in title tags and Meta descriptions. Yes, we’re talking about a little coding, but it’s far from complex. All you need is:
Source: http://www.sitepronews.com/2014/07/02/optimize-content-social-search/
The Differences between Social and SEO
According to the Content Marketing Institute, there is a distinct difference between social and search engine optimization. While the goal of both is to up rankings, each is approached differently. When it comes to social, you need to think engagement and sharing. Social media marketing focuses on:- Brand, messaging and calendar managed topics
- Short form content, such as status updates, image tiles and blog posts
- Increasing organic reach via paid options
- Real-time content opportunities via social monitoring
- Engagement – and view – based performance
- Tactics, such as more quality content generating more search presence
- Topics emanating from actual search demand
- Behind-the-scenes technical optimization, including meta details
- Content and social promotion
- Link building
- Performance that is tied to keyword-managed content and focuses on search KPIs and conversions
4 Search and Social Media Tactics
Optimization is an intimidating word. It doesn’t have to be, though. Kick starting your social SEO and search optimization doesn’t have to be rocket science. In fact, I promise you don’t need to be a math or science major to do it and do it well. Just apply these four simple tactics:Tactic 1: Know Your Business Model Backwards and Forwards
Our first method comes from one of the most credible optimization sources on the net: Search Engine Watch. If any company knows the importance of this tactic, it’s SEW. Knowing your business model sounds like a no-brainer, but too many businesses make this rookie mistake. They fail to sit down and focus on their main goals. Your goals will influence every aspect of optimization. So take a minute and answer these questions honestly:
- What are your goals?
- What are your assets and liabilities?
- How do you define a conversion?
- Are you selling impressions or the things people click on?
Balance is everything. Yes, it is important to optimize your web pages and media. TopRankBlog.com says you need to optimize your topics and specific keywords based on what customers are actually searching for, but you also need to make social sharing compelling and simple. How? Let’s take a look:
- Master the art of crafting catchy titles, headings and subheadings
- Include search phrases; for example, “8 Indispensable [keyword/phrase] Tips For [keyword/phrase]“
- Your content should always include social sharing widgets so that it can be seamlessly shared with a single click
Search engines are tasked with supplying users with the most relevant and high quality websites and content that meets their search criteria. According to Search Engine Watch, engines determine which sites meet quality and relevancy requirements by weighing four primary criteria:
- Authority: Authority is built; you won’t have it right out of the gate. You can build it through exceptional content. Your goal is to craft the kind of content others want to link to as a reference or a citation.
- Content: It must be relevant to your theme, fresh and engaging. Good grammar, spelling and natural use of keywords are musts.
- Performance: How fast is your site? Is it full of broken links or does it work properly?
- User Experience: Is your site attractive and easy to navigate?
Your website content should have built-in title tags and Meta descriptions. Yes, we’re talking about a little coding, but it’s far from complex. All you need is:
- Unique title tags: Think of these as 4 to 8 word ads. The goal is to pique interest and make people want to click.
- Unique Meta descriptions: Avoid duplicate descriptions. They should be as unique as your titles, and they should speak to the specific page they describe.
Source: http://www.sitepronews.com/2014/07/02/optimize-content-social-search/
Nice blog.web design company in chennai
ReplyDelete